So I realize that this was done for a commercial purpose, but I think that this is a great reminder that installations don't have to be permanent or super-expensive (it's just tape!) to be amazing.

For the New York Times Magazine article “What if the Secret to Success Is Failure?”, advertising studio Doyle Partners created wonderful adhesive tape/typographic installations. But the making of videos are even better (see “Cipher” and “In the Gym”).

via Chicken John

photos via The New York Times/Stephen Wilkes