World's First Living Billboard




A project brought to life through the partnering of Banrock Station Winery and Natural England, this living billboard catches the eye of pedestrians in efforts to preserve 2,100 acres of wildflowers in England(?) Like our project, most of the billboard is made from recyclable materials which will be reused after the installation, and all of the printed parts are 100% biodegradable.

The billboard itself is made up of all native wildflowers and depicts a wine bottle (of course) pouring them out. The bees and butterflies are there because "One third of our food is pollinated by bees and butterflies which need the nectar and pollen from wildflowers to exist."

This is where I got the interactive "water me" idea from for our project. I feel like it was the one thing our installation is missing because it has great potential to be super engaging to the public.

4 comments:

Larryian [Lari] Taylor said...

I feel like this is public because it gives citizens the opportunity to interact with it. I think its very creative and environmental.

hvollm said...

I like how this turns something we see daily, a billboard,into something we can interact with and help sustain.

emily said...

i like this one cause people can kinda interact with it and its really pretty

taylormhairston said...

I think this very neat, but my initial thought, since it is a commercial message for wine i believe, was that we, the public, are the ones feeding mass consumerism. That can be taken a negative or positive way depending on who you are and what not.